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Bridging Education and Practice: Insights from the Creative Economy

At the recently concluded World Conference on Creative Economy (WCCE 2024) held in Tashkent, Uzbekistan, ChangeSchool Managing Director Viren Lall had the honour of both moderating and participating in the session titled  Bridging Education and Practitioners: Lessons and Prospects for Creative Industries.  This session focused on the critical intersection of academic learning and practical experience, emphasising how these elements can create stronger pathways for graduates entering creative industries.  He shares his insights from the session.


The Importance of Integrating Education with Practice

The creative economy is rapidly evolving, influenced by technological advancements and changing market demands.  During the session, panellists Professor Anastasios Maragiannis from the University of Westminster and Umida Zunnunova from the National Institute of Fine Arts and Design highlighted the urgent need to unite educational institutions with industry practitioners.  This collaboration can help students understand the skills necessary for success in creative fields, what resources are available, and how to effectively navigate the marketplace. 


Both speakers underscored the transformative role of educators in this landscape, emphasising the necessity for educational systems to adapt and embrace interdisciplinary approaches while leveraging technologies like generative AI to enhance learning experiences.  Lall notes that integrating AI not only accelerates creative processes but also preserves the originality that is crucial in artistic endeavours.




WCCE 2024

Learning from the Art World

In his segment, Viren Lall shared insights on how businesses can draw inspiration from the art world.  He articulated that the creative processes inherent in art can inform various sectors, enabling companies to innovate without sacrificing their unique identity.  A significant point of discussion was the role of technology in scaling creativity.  By building robust ecosystems that promote collaboration and innovation, stakeholders can foster an environment conducive to creative entrepreneurship. 


The session served as a platform for reconnecting with colleagues and forging new partnerships.  The exchange of ideas was invigorating, reflecting a shared commitment to advancing the creative economy.  

 

Key Themes from WCCE 2024

The overarching theme of WCCE 2024 was "Inclusively Creative: A Shifted Reality," focusing on social and economic challenges posed by rapid technological advancements, particularly artificial intelligence (AI).  The conference explored six key sub-themes:


  • Workforce Dynamics: Understanding shifts in employment due to emerging technologies.

  • Interdisciplinary City: Developing infrastructures that foster creative cities through cross-industry collaboration.

  • Creative Education: Identifying essential skills for creatives in a changing landscape.

  • Intellectual Property Rights in the Age of AI: Addressing legal challenges within the creative economy.

  • Inclusive Sustainability: Promoting sustainable growth through inclusive practices.

  • Evolution of Creative Lifestyles: Exploring new platforms for communication, commerce, and education within creative industries.


Participants at WCCE 2024


The Future of Creative Industries

Discussions at WCCE 2024 highlighted the urgent need for collective efforts to navigate complexities introduced by AI and other technologies.  It is projected that AI could displace over 85 million jobs by 2025, significantly impacting many creative professions.  However, some sectors, like traditional crafts, are experiencing stable growth, demonstrating resilience amid change.


We can mitigate potential negative impacts by fostering international cooperation and dialogue while creating new opportunities within the creative economy.  The conference emphasised that with proactive measures, we can ensure that creativity continues to thrive as a vital component of global economic development.



Panel at WCCE 2024

WCCE 2024 was not just an event; it was a pivotal moment for stakeholders in the creative economy to share knowledge, explore innovative solutions, and strengthen international connections.  As discussions continue about aligning education with practical applications in creative industries, maintaining this momentum becomes increasingly essential.


I was much delighted to be a co-panelist with Professor Viren Lall and Anastasios Maragiannis.  Within the British Council Creative Spark program in Uzbekistan first were designed and launched a Creative entrepreneurship modul for artists students.  Now we understand how entrepreneurship education is actually for the artistic process to be transformed into creativity.  My appreciation to all colleagues, partners, and friends who supported me in sharing my case studies in this global event!


Uumida Zannunova

Head of International Cooperation Department

National Institute of Fine Art and Design, named after Kamoliddin Behzod


A heartfelt thank you to the British Council in Uzbekistan and their Arts and Creative Economy teams for their invaluable support in organising this inspiring event.  Together, stakeholders can build a future where education seamlessly meets practice, enriching individuals and industries.


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